02.Information Systems for Organizations and Globalization



2. Information Systems for Organizations and Globalization 

 

IT1106 - Information Systems 

Level I - Semester 1 




2. Information Systems for Organizations and Globalization 

 

2.1. Organizations and Information Systems 

2.1.1. The Role of Information Systems in Business 

2.1.2. Strategic Use of IT 

2.1.3. Business Information Value Chain 

2.1.4. Information Technology for Strategic Advantage 

2.1.5. Careers in Information Systems 

 

2.2. Information Technology Investments in Organizations 

2.2.1. Return on Investment 

2.2.2. Complementary Assets 

2.2.3. Challenges and Ethics of IT Investments 

 

2.3. Global Information Systems Strategies 

2.3.1. Globalization and Global IT Management 

2.3.2. Digital divide 

2.3.3. Cultural, Ethnic, and Political Challenges 

2.3.4. Global Business/IT Strategies, Applications and Platforms 



The Role of Information Systems in Business 



• Support of Business Processes and Operations.

Keep track of inventory, pay employees, buy new merchandise, and evaluate sales trends.


• Support of Business Decision Making

Decisions about what lines of merchandise need to be added or discontinued and what kind of investments they require are typically made after an analysis.

• Support of Strategies for Competitive Advantage. Store management might make a decision to install touch-screen kiosks in all stores, with links to the e-commerce Web site for online shopping.




 2.1.2. Strategic Use of IT


Porter's Five Forces are considered the basic foundation for understanding business strategy.





Other Strategic Initiatives


Basic Strategies in the Business Use of Information Technology

Lower Costs
+ Use IT to substantially reduce the cost of business processes.
+ Use IT to lower the costs of customers or suppliers

Differentiate
+ Develop new IT features to differentiate products and services.
+ Use IT features to reduce the differentiation advantages of competitors.
+ Use IT features to focus products and services at selected market niches.

Innovate
+ Create new products and services that include IT components.
+ Develop unique new markets or market niches with the help of IT
+ Make radical changes to business processes with IT that dramatically cut costs: ; improve quality, efficiency, or customer service; or shorten time to market.

Promote Growth
+ Use IT to manage regional and global business expansion.
+ Use IT to diversify and integrate into other products and services

Develop Alliances
+ Use IT to create virtual organizations of business partners.
+ Develop interenterprise information systems linked by the Internet and extranets that support strategic business relationships with customers, suppliers, subcontractors, and others.




2.1.2. Strategic Use of IT


Porter's Five Forces are considered the basic foundation for understanding business strategy.





Other Strategic Initiatives


Basic Strategies in the Business Use of Information Technology

Lower Costs
+ Use IT to substantially reduce the cost of business processes.
+ Use IT to lower the costs of customers or suppliers

Differentiate
+ Develop new IT features to differentiate products and services.
+ Use IT features to reduce the differentiation advantages of competitors.
+ Use IT features to focus products and services at selected market niches.

Innovate
+ Create new products and services that include IT components.
+ Develop unique new markets or market niches with the help of IT
+ Make radical changes to business processes with IT that dramatically cut costs: ;  improve quality, efficiency, or customer service;  or shorten time to market.

Promote Growth
+ Use IT to manage regional and global business expansion.
+ Use IT to diversify and integrate into other products and services

Develop Alliances
+ Use IT to create virtual organizations of business partners.
+ Develop interenterprise information systems linked by the Internet and extranets that support strategic business relationships with customers, suppliers, subcontractors, and others.

 



Strategy - Growth

Company -

Citicorp Walmart Toys 'R' Us Inc.

Strategic Use of Information Technology -

Global intranet Merchandise ordering by global satellite network POS inventory tracking

Business benefit -

Increase in global market Market leadership Market leadership



Strategy - Alliance

Company -

Walmart/Procter & Gamble Cisco Systems Staples Inc. and Partners

Strategic Use of Information Technology -

Automatic inventory replenishment by supplier Virtual manufacturing alliances Online one-stop shopping with partners

Business benefit -

Reduced inventory cost/increased sales Agile market leadership Increase in market share


Other Strategic Uses of Information Technology

• Develop interenterprise information systems whose convenience and efficiency create switching costs that lock in customers or suppliers.

• Make major investments in advanced IT applications that build barriers to entry against industry competitors or outsiders.

• Include IT components in products and services to make substitution of competing products or services more difficult.

• Leverage investment in IS people, hardware, software, databases, and networks from operational uses into strategic applications.




How a customer-focused business builds customer value and loyalty using Internet technologies.






2.1.3. Business Information Value Chain



Support Processes


  • Administrative Coordination and Support Services
  • Collaborative Workflow Intranet

  • Human Resources Management
  • Employee Benefits Intranet

  • Technology Development
  • Product Development Extranet with Partners

  • Procurement of Resources
  • e-Commerce Web Portals for Suppliers



Primary Business Processes


Inbound Logistics

  • Automated
  • Just-in-Time
  • Warehousing
Operations
  • Customer-aided Flexible Marketing

Outbound Logistics
  • Online Point-of-Sale and other processing

Marketing and Sales
  • Targeted Marketing 

Customer Service

  • Customer Relationship Management


How and where information technologies can be applied to basic business processes using the value chain framework? • Intranets can increase the communications and collaboration required to improve administration coordination and support services. • Human resources management function provides employees with easy, self-service access to their benefits information. • Extranets enable a company and its global business partners to use the Web to design products and processes jointly. • E-commerce Web portals can improve procurement of resources by providing online marketplaces for a firm's suppliers. • Automated just-in-time warehousing systems to support inbound logistic processes. • Online point-of-sale and order processing systems to improve the outbound logistics processes. • Customer relationship management system can dramatically improve customer service


2.1.4. Information Technology for Strategic Advantage

• Business process reengineering (BPR) • Reengineering is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, speed, and service. • Used cross-functional enterprise resource planning (ERP) software to reengineer, automate, and integrate their manufacturing, distribution, finance, and human resource business processes.







Business Improvement

Business Process Reengineering

Level of Change

Incremental


Radical

Process Change

Improved new version of process


Brand-new process

Starting Point

Existing processes


Clean slate

Frequency of Change

One-time or continuous


Periodic one-time change Time Required

Short

Long

Typical scope

Narrow,

within functions Broad,

cross-functional

Horizon

Past and present

Future

Participation

Bottom-up

Top-down

Path to Execution

Cultural

structural


Primary Enabler

Statistical control

Information technology


Risk

Moderate

High



2.1.5. Careers in Information Systems

Typical IS Titles and Functions

  • • Chief Information Officer

  • • Senior IS Managers

  • • Operations Roles
• Data center manager
•System operator 
• Information systems security analyst • LAN administrator

  • • Development Roles
•Software developer. 
•Systems analyst. 
• Programmer 
• Web developers.


  • • Support
• Database administrator. 

• System support specialist. 




2.2.2. Complementary Assets • Assets required to derive value from a primary investment. • Firms must rely on supportive values, structures and behavior patterns to obtain a greater value from their IT investments. • Complementary assets include: • Organizational investments, eg Appropriate business model, Efficient business processes • Managerial investments, eg Incentives for management innovation, teamwork and collaborative work environments • Social investments, eg The Internet and telecommunications infrastructure, Technology standards



Source: https://studymoose.com/information-systems-3-essay




2.2.3. Challenges and Ethics of IT Investments



ETHICAL STANDARDS Demonstrates the firm's values ​​​​are aligned with mine (65%)
Is forthright about conflicts of interest (72%) Has adopted a recognized code of conduct (69%) Has no regulatory/compliance violations (71%)









Global Team Management • Obtain local human-resources expertise • Create job grade consistency across regions • Manage dispersed staff as portfolio teams • Make the work meaningful • Clearly defining the roles of remote groups can also help knit them together • Bring remote staff to headquarters • Foster communication across regional boundaries




2.3.2. Digital Divide A digital divide is any uneven distribution in the access to, use of, or impact of information and Communication Technologies (ICT) between any number of distinct groups. These groups may be defined based on social, geographical or geopolitical criteria, or otherwise. Because of ICT high cost, its Adoption and utilization is high uneven across the globe.






Source: https://en.wikipedia.org/wiki/Digital_divide


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2.3.3. Cultural, Ethnic, and Political Challenges Political Challenges • Many countries have rules regulating or prohibiting the transfer of data across their country boundaries. • Some countries have reciprocal trade agreements

Geoeconomics Challenges • Physical distances. • Difficult to communicate in real time across the world's 24 time zones. • Difficult to get good-quality telephone and telecommunications service in many countries. • Difficult to find enticing specialists from other countries to live and work there. • Great differences in the cost of living and labor costs in various countries.


Cultural challenges • Differences in languages, cultural interests, religions, customs, social attitudes, and politics philosophies. • Differences in work styles and business relationships.






2.3.4. Global Business/IT Strategies


Comparing Global Business / IT strategies International * Autonomous operations * Region specific * Vertical integration * Specific customers * Captive manufacturing * Customer segmentation and dedication by region and plant

Global Global sourcing

Multiregional Horizontal integration

Some transparency of customers and production Some cross-regionalization
International * Autonomous operations * Region specific * Vertical integration * Specific customers * Captive manufacturing * Customer segmentation and dedication by region and plant


Global Global sourcing

Multiregional Horizontal integration

Some transparency of customers and production Some cross-regionalization



Transnational

  • Virtual business operations via global
  • alliances World markets and mass customization
  • Global e-commerce and customer service Transparent manufacturing
  • Global supply chain and logistics Dynamic resource management



Information Technology Characteristics

  • Stand-alone systems
  • Decentralized/no standards Heavy reliance on interfaces
  • Multiple systems, high redundancy, and duplication of services and operations
  • Lack of common systems and data Regional decentralization
  • Interface dependent Some consolidation of applications and use of common systems
  • Reduced duplication of operations Some worldwide IT standards
  • Logically consolidated, physically distributed, Internet connected Common global data resources
  • Integrated global enterprise systems Internet, intranet, extranet, and Web-based applications
  • Transnational IT policies and standards






Global alliances

Examples

  • British Airways
  • American Delta/
  • Air France

IT environment
  • Global network (online reservation system)

Results
  • * Coordination of schedules
  • *Code sharing
  • * Coordination of flights
  • * Co-ownership



Global sourcing and logistics

Examples

  • Benetton 

IT environment
  • Global network, EPOS terminals in 4,000 stores, CAD/CAM in central manufacturing, robots and laser scanner in automated warehouse.
Results
  • * Produce 2,000 sweaters per hour using CAD/CAM
  • * Quick response (in stores in 10 days) 
  • * Reduced inventories (just-in-time)


Global Customer Service

Examples

  • American Express

IT environment
  • Global network linked from local branches and local merchants to the customer database and medical or legal referrals database.
Results
  • * Worldwide access to funds
  • * “Global Assist” hotline
  • * Emergency credit card replacement
  • * 24-hour customer service


2.3.4. Global Business/IT Applications

Business Drivers of Global IT

• Global Customers. Customers are people who can travel anywhere or companies with global operations. Global IT can help provide fast, convenient service. • Global Products. Products are the same throughout the world or are assembled by subsidiaries throughout the world. Global IT can help manage worldwide marketing and quality control. • Global Operations. Parts of a production or assembly process are assigned to subsidiaries based on changing economic or other conditions. Only global IT can support such geographic flexibility. • Global Resources. The use and cost of common equipment, facilities, and people are shared by subsidiaries of a global company. Global IT can keep track of such shared resources. • Global Collaboration. The knowledge and expertise of colleagues in a global company can be quickly accessed, shared, and organized to support individual or group efforts. Only global IT can support such enterprise collaboration






2.3.4. Global Business/IT Platforms • Global Business/IT Platforms means managing the hardware, software, data resources, telecommunications networks, and computing facilities that support global business operations. • The management of a global IT platform is not only technically complex but also major political and cultural implications. Such as, • Hardware choices are difficult in some countries • Software packages developed in Europe may be incompatible with American or Asian versions • Difficult to manage international data communications networks. • Establishing computing facilities internationally is another global challenge.



International Data Communications Issues Network Management Issues • Improving the operational efficiency of networks • Dealing with different networks • Controlling data communication security • Burgeoning growth of data


Regulatory Issues • Dealing with transborder data flow restrictions • Managing international telecommunication regulations • Handling international politics • User auditability


Technology Issues • Managing network infrastructure across countries • Managing international integration of technologies • Limits on scalability of data management platforms • The need for 24/7 data and application recovery services


Country-Oriented Issues • Reconciling national differences • Dealing with international tariff structures • Lack of qualified people • Data security and transborder data regulations